So if you are a human, you are likely aware of the new VIRALity with which “icing” has taken over society.
Apparently, when a BRO approaches a fellow BRO with a smirnoff ice (the wine coolery beverage, which is by no means traditionally associated with masculine, testosteroned BROS) the approached bro must chug the drink, or “block” the ice with an ice- block shield-like protection, yadda yadda.
I have a vagina and am not really clear on the exact rules and regulations, please see article links above for a man’s descriptions. (insert eye roll here).
SO SMIRNOFF SHUT THE SITE DOWN!!!!
brosicingbros.com, which I understand started somewhere in the southern fraternity region (#shocking), has gone DARK.
the site now looks like this:
I THOUGHT THE WHOLE CONCEPT WAS GENIUS FREE MARKETING! Smirnoff Ice used to be a shameful girly BIDDIE drink made for the Sammis of the Jersey Shore to sip from a crazy straw between dips in the jacuzzi while donning a coconut bikini.
What a great way to re-brand the drink for an ETERNALLY LOYAL alcohol consumer: THE BRO. These are the young men who are the future of the world! Those who buy 16 kegs for a Friday night and devotedly pick a beer & stick with it. Smirnoff Ice is now associated with this bro, and Smirnoff shouldn’t care that it MAY support excessive drinking. This has been the best alcohol campaign since Budweiser’s “Real Men of Genius!”
….and sorry Smirnoff, it’s not like your site screams support for the Pope and staying in on Saturday.
While I cannot personally condone the absolute absurdity and COMPLETE ridiculosity that is this “game” I CAN most certainly say I’d LOVE to see the sales of Smirnoff ice from this past month, as I am sure they SKYROCKETED in the untapped male markets age 21-34.
Fools, $mirnoff. Fools. You’re an alcohol. No one expects you to be a nice, soft, fuzzy brand we love and admire for promoting responsible drinking. Leave that to Tropicana. You picked the colors OF THE DEVIL to be associated with your drunk Russian selves. So rake in the $ales and enjoy your new throne in the kingdom of Fraternity Row.