I. love. this. word.
zeitgeist. Say it aloud. zeitgeist.
it’s an awesome word. I don’t remember where or when I first heard it, but I know that if there’s an opportunity to use it, I go for it. Not everyone is sure exactly what it means, though it isn’t too challenging of a word that no one’s ever heard of it or couldn’t decipher its meaning based on context.
Zeitgeist is a word that truly captures how awesome words with cool meanings are, since it means something awesome, and sounds awesome too. zeitgeist itself is awesome. and the word is awesome. and the concept is awesome.
At a time when technology and cultural shifts are so ubiquitous, I find myself integrating this term into casual conversation more often than could be considered normal,which inevitably leads to the conversation shift towards a discussion of the word zeitgeist.
So, say it again. zeitgeist. Now use it. zeitgeist. Now use it tomorrow. and then once more next week. and then always remember to use it always, for it is an AWESOME word.