Category Archives: HBO

HBO gets GetGlue


That was my disclaimer. (I love HBO. I love GetGlue. I interned at HBO. This is a biased post.)

I was honored to intern this past summer in the Digital Marketing & Social Media department of HBO in New York. As a social uberfan, getting to see how the network leveraged social media and their networks to engage audiences and fuel conversations (two of the most over-used phrases #ever, but nothing else accurately describes the outcome of a great social strategy…) was remarkable.

In particular, HBO’s work with GetGlue was very cool. GetGlue is the social network that works like “foursquare for entertainment” and users can check in to the show they’re watching, for example, and share their viewing experience with their friends while gaining “stickers” and other virtual rewards.

HBO, however, took the platform further to offer more to fans of HBO shows. In anticipation for the newest season of True Blood, HBO worked with GetGlue to make stickers that would allow users to obtain the virtual reward of the sticker (bragging rights), and then every few winners would randomly win a special sticker that would win them a bottle of real-world Tru Blood. A simple promotion, that goes above and beyond the expected, and solidifies the fans’ relationship with the show, rewarding them in all sorts of ways! Their victory is shareable, and continues the fandom. What a brilliant use of the platform at a time when many brands are in the process of navigating the emerging social space. Check out what GetGlue’s blog had to say about the stickers here.


iLove Padrick the iPad

I’d always resolved that I had “no reason” to “get the iPad.” Like so many others, I couldn’t justify the cost for what the device truly was, and intended to be patient for the next drastically changed iPhone or wait until MACkenzie (my laptop) finally sank into retirement. Lucky me, for in September I was GIVEN one as part of my on-campus work with HBO.

I named my beautiful new device Padrick, and he has grown to be one of my dearest companions. To be fair, he is not so much my iPad as he is my HBO GO player that has significant space for other apps, but he is THE BEST. (Mostly because HBO GO is the best.)

My back is happy now that I don’t lug my computer to class everyday, and as a fossilic BlackBerrian myself, the apps alone have revolutionized my life. I KNEW the internet could be this fast. The Twitter app makes managing multiple accounts breezier than anything else, and having 3G officially makes me connectable #EVERYWHERE. And I like it.

I now cannot remember life before Padrick, and I don’t want to.