**THIS IS A TOTALLY BIASED POST ON ABOUT 602937469 DIFFERENT LEVELS**
That was my disclaimer. (I love HBO. I love GetGlue. I interned at HBO. This is a biased post.)
I was honored to intern this past summer in the Digital Marketing & Social Media department of HBO in New York. As a social uberfan, getting to see how the network leveraged social media and their networks to engage audiences and fuel conversations (two of the most over-used phrases #ever, but nothing else accurately describes the outcome of a great social strategy…) was remarkable.
In particular, HBO’s work with GetGlue was very cool. GetGlue is the social network that works like “foursquare for entertainment” and users can check in to the show they’re watching, for example, and share their viewing experience with their friends while gaining “stickers” and other virtual rewards.
HBO, however, took the platform further to offer more to fans of HBO shows. In anticipation for the newest season of True Blood, HBO worked with GetGlue to make stickers that would allow users to obtain the virtual reward of the sticker (bragging rights), and then every few winners would randomly win a special sticker that would win them a bottle of real-world Tru Blood. A simple promotion, that goes above and beyond the expected, and solidifies the fans’ relationship with the show, rewarding them in all sorts of ways! Their victory is shareable, and continues the fandom. What a brilliant use of the platform at a time when many brands are in the process of navigating the emerging social space. Check out what GetGlue’s blog had to say about the stickers here.